MATTHEW
REICHMAN
There are two ways to break into advertising. You can work for an agency. Or you can start one. That’s what Matthew did. Trained as a designer and filmmaker, Matthew has racked up over 15 years as a creative director and agency owner, working directly with businesses large and small. He’s led multi-talented creative teams in creating branded content, 360º campaigns, live experiences and more. Included in his diverse clientele are Sesame Street, LA County Museum of Art, Microsoft, UPS Connect, Torrid Inc. and KIA.
Of all the questions he asks towards creating a successful campaign (who, what, where, how) Matthew’s favorite is “Why not?"
TONY
WELLS
No stranger to big ad agencies, Tony spent well over a decade working at Saatchi & Saatchi Los Angeles, agency of record for Toyota. There he learned from some of the most gifted creatives in advertising. Won a number of awards himself. Wrote Toyota’s tagline “Let’s Go Places” ...And finally decided he should try working someplace that had more than one client.
Since then, Tony’s been a writer and creative director for brands as varied as Mitsubishi, Microsoft, Princess Cruises, Hewlett Packard, Black & Decker, Desert AIDS Project and Stonyfield Organic... And concluded that multi-tasking is a lot of work.